Policies

Policy I: Advertising Policy

The National Council Secondary Education authorizes its member school with their need to advertise their resources and offerings, and guides them in meeting certain standards by the council that make them hold high levels of truthfulness. Advertising by the accredited schools should display facts and work in compliance with applicable local, state, and national guidelines with respect to advertising the school, attracting prospective students, or promoting the institution for any reason whether using written copy, web-based information, or any other media format. A school that has never been accredited, has voluntarily relinquished accreditation by School Education , or has had its accreditation withdrawn by the School Education Board of Governance, may not advertise itself as accredited by School Education

• Advertising materials and disclosures shall clearly display the institution as a school. When advertising its accredited status, or the accredited status of its programs, an institution shall accurately describe such status by using the name under which accreditation was granted.
• When advertising its accredited status in advertising, promotional literature or letterhead, the school shall do so by using the School Education emblem alone and/or by using “Accredited by School Education ” or “Accredited by National Council Secondary Education”
• The advertising by the accredited institution should be accurate and up-to-date with particular attention directed towards prospective students.
• An accredited institution, its agents and representatives may not offer any monetary or other incentive to students or prospective students to induce them to enroll in, attend, continue in, or graduate from said institution.
• A school shall not use any trade or business name, label, insignia, or designation that misleads prospective student or the public as to the nature of the school, its accreditation, programs of instruction, methods of teaching, or any other material fact.

The term “advertising,” as used in this policy, refers to letterhead, public disclosures, publications, websites, public information releases, advertisements, published notices, public statements, recruitment practices, promotional practices and materials, and disclosures by an institution, its agents or representatives.